[1]  For this I used the a dark wood, round head screws  a metal  background, all from the Artshop collection .
 

[2]  First the metal was made to look more like brass rather the original copper colour by adding some yellow using the hue correction dialogue box. Next set the lettering as a selection (mask shown here in red ) and copy>paste as layer/object.
 

[3]  Now using the embossing filter (This is the Eye Candy 'Inner Bevel' plug-in which works equally well in both Photoshop and Photo-Paint) create a slight, flat edged, bevel with sharp edges/highlights. Remember that the light should come from the top left - as on the original metal background image.

[4] Now copy>paste the wood texture into the picture as a layer/object. Duplicate this layer/object as many times as necessary to fill the background area, aligning each one. Move the lettering layer/object to the front.

[5]  With the wood layer/object highlighted, create as a selection and apply some bevelling. To get this moulded bevel effect I first applied fairly wide flat bevel, then applied rounded bevel at approx half the width. Following this a slight drop shadow was added to the lettering, offset to the bottom right by 3 pixels .

[6]  To make the wood match the lighting on the lettering and to warm it up a little I created a new layer/object, which I filled with an orange to black radial fill. This was positioned behind the lettering and set to 'soft light' merge mode. The opacity was reduced to about 50%.

[7]  Finally, two of the brass roundhead screws were copied and pasted into the picture, then reduced to an appropriate size. These were given a 1 pixel drop-shadow outline just to blend them in better.